Not just sportswear whilst your pregnant

I first met Brenda, founder and owner of Mums2B Fitwear, back in October last year when she was looking for a photographer to work with her on the commercial images for the launch of her new range of maternity sportswear.

Having created a fabulous range of products she was keen to showcase the mix of uses they had - from working out at the gym, relaxing at home, having coffee with friends (and many more!) - and to also demonstrate they weren't just for pregnancy. With their unique design they could easily be worn after your baby was born - without looking like you were wearing a sack! And as she was selling on-line she was also going to need to some great product images that really showed off their detail and colours.

So after finding willing models with a range of bump (or no bump) sizes - plus babies, mannequin and locations! - we had a fun few sessions getting all the images we'd planned.

One of my all time favourites was the adorable Anna and William - such a joy to have in front of the camera.

mother and child playing at home

Though our next baby, Matilda, whilst so very cute, wasn't quite so co-operative and we had to employ diversionary tactics so she wouldn't look at the camera!

adult female hiding behind sofa

The design of Brenda's website meant that all the main images were going to be black and white with a letterbox crop and only the product shots would be shown in colour - and both Brenda and myself are thrilled with how they all turned out.

"Jenny has been amazing to work with and made the whole process of producing images for my website a real joy.  She listened to my thoughts and vision of how I wanted my website to look and made fantastic suggestions to improve on that.  The overall result is creative and beyond my expectations – I was so pleased with website images I got Jenny to take some personal portrait shots – I hate having my picture taken but Jenny was patient and I love the final images."

collage of images showing pregnant women working out, relaxing at home and meeting friends
pregnant woman working out
collage of images of the maternity fitwear range from Mums2B

And here's the lovely lady herself! 

collage of commercial portrait images of Brenda Patterson